Finding Your Goals – Goal Setting

Goal setting is vital to the coaching process – no goal, no coaching. Goals are positive visions of the future. If you have no goal, or an unsatisfying goal, you can row your lifeboat very efficiently and fast – but you will never reach the point. You will always find yourself in situations where you didn’t really want to go.

Goals are therefore about the right direction. Their benefit is increased focus, direction, purpose, challenge, self-awareness, motivation and gathering of skills and experiences along the way. Achieved positive goals change institutions and persons to the better.

Goals should at least be SMART: specific, measurable, achievable, realistic and time-targeted.

Goals are a form of motivation that set the standard for self-satisfaction with performance. Achieving the goal one has set for oneself is a measure of success, and being able to meet challenges is a way one measures success in all fields of life.

Goals – Classification

  1. Process Goals: Daily small steps towards a Performance Goal.
  2. Performance Goals: They are measurable (I.e. “Increase of x 20%”, “Learn to talk fluent Italian until end of next year”)
  3. End Goal: I.e. “Being the CEO of a multinational company”
  4. Dream Goal: “The best coach of x” – note: only dream goals that are in line with one’s personal values and purpose are truly energizing for the coachee!

Some people distinguish also between long term goals (years), short term goals (3-6 months), mini-goals (30 days), or macro-goals (24h).

To be truly successful, it is important to start with the long-term dream goal.
Then you brake them down into smaller, time-targeted, measurable and more and more specific chunks.
What you are doing day by day should come in line with your bigger goals and dreams through priorization.

Finding your true Goals

  • Dont ask for your goals, ask for enthusiasm – what is really exciting and inspiring you?
  • If you define goals, be very clear and precise. Studies have shown that specific and high goals lead to a higher level of performance than easy or general goals.
  • Check if your goals are in line with purpose and meaning: leading towards a personal dream or higher purpose, and reflecting your inner core values.
  • Be unrealistic, challenge yourself. Realistic goals make you tired too fast.
  • In which areas do you want to set goals? (Business, career, family & friends, self-development, spiritual, social life, prosperity, ..)
  • Goals can be something to BE, to DO or to HAVE.
  • Be positive in your goals
  • Set steps and milestones towards your goals. Prioritize (80:20 formula) – which actions would have the biggest outcome?
  • Set tough deadlines to make your goals really challenging.
  • Goals evolve and change constantly – revise them regulary.

What would you do, if:

  • you would like to achieve this goal ?
  • you could not fail ?
  • you had 1 Mio. Euro on your bank account ?
  • you had just 1 week to live left ?


  • Exciting places you are attracted to
  • new skills that interest you
  • languages you like to learn
  • something you wanted to do as a child
  • the most exceptional you can think of

Anchoring Goals

If you found your goal, speak it out loud to yourself or another person at least 5 times.
Notice if you already feel enthusiasm and commitment – if not change the goal or sentence and check again.
Let the other person give feedback if he/she feels enthusiasm and commitment.

Source:, Timothy Ferriss, 4 hour work week

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