Holding the Coachee Accountable

The most important goals of an excellent coach are:

  • Landing the learning
  • Holding accountable

While the first has something to do with expanding awareness and consciousness within the coachee about power sources and limiting beliefs, the second goal serves to keep the focus. The coaching session can become a powerful and clarifying experience Рbut the real work is happening afterwards. The coachee is working on the goals AFTER the coaching session.
Therefore it is essential to spend some minutes:


After a deep realization or learning, or at least towards the end of each session to clarify an action plan the coachee is comfortable with. To become sure if the coachee is convinced about the task you can always ask: “How likely is it that you will do it on a scale of 1-10”? If the answer is below 7 (with 10 the highest), it is very likely that there are other limiting beliefs under the surface that will keep the coachee from doing it. In this case, explore these beliefs or ask for other options to act.


At the beginning of each session ask about the outcome and learning from the last action plan (follow-up). There are 3 possible answers:

Success: In case of a successful outcome, it is time to celebrate. Ask for learning, new skills, new positive beliefs and power sources. You can also ask for any failure within the success that the client wants to explore.

Failure: In case of a failure, you can ask for the learning: awareness of new limitations and power sources, ask what the coachee would do differently next time.

No do: If the coachee didn’t do the action plan at all, it is wise to re-design the relationship for more accountability in the future. This should serve the purpose to become clearer about “what works”, not to bring an element of force and discipline. The coach is NOT responsible for the outcome, it’s the coachee! We can always ask for a learning, for awareness of new limitations, power sources. Maybe the coachee took a conscious choice to do something else instead. You can also let celebrate the choice for something else that was not conscious before.

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