David J. Schwartz gives us a step by step guide on how to achieve what you want by changing your thought pattern and thought habits. Schwartz argues that the main thing holding people back is the relative smallness of their thoughts, and explains the importance of ‘Thinking positively toward oneself’. He begins the book by relating a story of a salesman who sells significantly more products and makes more money than his co-workers. Schwartz points out that the man was not smarter, more educated or better connected than his colleagues. According to Schwartz, the man expected to sell more so he did. Another important idea that Schwartz reminds us through this book is – ‘To see what can be, not just what is’. He explains that visualization adds value to everything and thinking big means training oneself to see not just what is, but what can be.
Schwartz, long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and – most important of all – find greater happiness and peace of mind. “The Magic Of Thinking Big” gives you useful methods, not empty promises. Dr Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you do not need to be an intellectual or have innate talent to attain great success and satisfaction – but you do need to learn and understand the habit of thinking and behaving in ways that will get you there.